Twitch is looking for ways to make itself worse

Surviving on Twitch is already a complicated prospect. But that could be about to get a lot worse, as the streaming giant is looking to revamp its monetization model in less favorable ways for creators and viewers.

This comes courtesy of a Bloomberg report, which has been told by sources that private discussions are underway to explore dramatic monetization adjustments – some of which could take effect as early as this summer, although sources stressed that those plans “are not finalized and could be abandoned”.

Among the options considered is a pay cut for its highest-paid partners, reducing the revenue cut for subscriptions from 70% to 50%. Twitch may also introduce various “tiers” of partnership with different fees and requirements, although to soften the blow, it has been suggested that partners may have exclusivity restrictions lifted, allowing them to also stream on YouTube or elsewhere.

This comes along with a tougher push for ads on the site this year, with Twitch encouraging streamers to show more ads, offering $100 to show 2 minutes of ads per hour, with proposals to create a new revenue-sharing model. for ads.

These proposals are not final and may never come to pass. But it’s a reminder that Twitch is ultimately a business, and Amazon has been pushing Twitch harder to become more profitable. It also comes after a rocky 2021 for website which, among many other issues, saw music removals and hate attacks reach an inflection point.

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