Spotify launched its own island on Roblox for reasons

Spotify decided to venture into the bizarre world of robloxcasting a “interactive world” with plans to allow “artists to connect with fans”.

the aptly named Spotify Island flaunts the streaming service’s distinctive green hue, with various musical toys scattered around and little bits of platform. Spotify says the main hub is a place for friends to hang out and mix different beats with each other across multiple stations. Collectibles in the form of the “like” icon will be scattered around, which can be exchanged for virtual goods to equip your little Roblox friend.

There are also plans to have branching themed islands, which Spotify hopes will provide the opportunity for things like virtual meetups, mini-quests, and even more virtual merchandise. The streaming service says a percentage of the profits from the virtual gubbins will go directly back to the artist, though it declined to reveal how much it would be.

View more

The first themed island in the works is for all things K-Pop, arriving later in the spring. It will feature artists Stray Kids and SUNMI, with Spotify saying it will “give fans a chance to interact” with the stars. More details are pretty vague, with no word on the extent of these interactions or how they will work. Spotify Island debuted today, in case you want to venture into the unusual video/music mashup.

Roblox remains one of those phenomena that seems so incomprehensible to onlookers, despite being a juggernaut in the gaming space. CEO David Baszucki is expected to take home $234 million over the next five years – a pretty big sum considering the concerns around the mega-platform that exploits young developers and moderation of your collectibles market.

Leave a Comment