There are only two months left until the start of the fifth season of the Overwatch League. The inaugural match is being dubbed “The Battle for Texas” and will see the Dallas Fuel and Houston Outlaws face off in the sport’s first live, in-person event since early 2020. It will also mark the debut of overwatch 2which makes the whole thing look like one big bloody deal.
But with just over six weeks to go, Activision Blizzard is still without a single sponsor for the tournament, according to Washington Post. The league lost major sponsors when a lawsuit was opened last yeardetailing harrowing allegations of sexual assault and harassment within the company.
big names like Coca-Cola, Kellogg’s and State Farm discontinued its ad partnerships last summer, and none of them plan to shell out the money this year, the Post says. The companies declined to comment on whether the ongoing allegations were a factor in the decision making. Comcast, last season’s sponsor of the League and owner of the OWL Philidelphia Fusion team, also confirmed that it does not plan to sponsor the league this year. There is no word of mobile teeanother large corporation that withdrew its sponsorship last year, but it can be safely assumed that it will have no financial return.
Mark your calendars, our #OWL2022 season schedule is out! 📅 Check out when your favorite team plays here: https://t.co/9QqL9NNO0L pic.twitter.com/lI3iTyqqT9March 11, 2022
Overwatch League boss Sean Miller said there are ongoing discussions with potential partners, both past and present. “Our plans for the season have been in the works for some time now and we are looking to extend those plans, obviously, with any potential partners,” he said.
Professional players had the chance to try Overwatch 2 before the big tournament. The sequel changed team compositions, taking down a tank and bringing the game to a 5v5 format. This caused quite a bit of fuss when the change was first announced, so it will be interesting to see how players have adapted to the new setup. But if the league doesn’t get a sponsor this year, it could very well spell bad news for its future.