Prices for some physical Magic: The Gatherings products will be going up later this year, and many players are not happy about it. Wizards of the Coast attributed the increase to a sharp rise in production costs, but critics pointed out that the announcement came on the same day that WotC parent company Hasbro reported revenue growth across all segments of the company and an adjusted operating profit. of almost $142 million in your last trimester.
The price increase is being kept “as narrow as possible”, WotC said, and will affect the following top-tier products, Unfinity and Jumpstart:
- draft thrusters
- set reinforcements
- Collector Boosters
- Jumpstart Boosters
The price of Commander decks will also increase with the release of the Streets of New Capenna set.
“Each of these products will increase by slightly different percentages, which we estimate to be approximately 11% among products that are seeing an increase, allowing for regional variation,” WotC said. “These increases will also not affect other product lines such as Masters, Modern Horizons, Secret Lair, Challenger Decks or Universes Beyond.”
Price increases are rarely popular, and that’s especially true when they come along with a multi-million profit report. CCG player, designer and streamer Brian Kibler shared this image on twitter in response to the news:
Kibler also acknowledged, however, that at least part of the reaction is a result of optics. “I’d like to note that the fact that Magic pack prices are the same for *years* (outside of things like collector boosters) is quite remarkable, but it’s pretty funny that they’re announcing this on the same day their earnings discuss record profits,” he said in a follow-up tweet.
Some of his followers agreed, but much criticism remained, along with some players pointing out that prices actually went up (significantly, in some cases) outside the US.
A slightly more nuanced discussion of price increases and capitalism in general is taking place in Magic: TCG subreddit. “This is a boost to increase profits”, redditor Dekaroe I wrote. “While the five years [profit] goal was met earlier, they also predicted a decline in profits [growth] (not negative!) for the next year or two – this is one way to keep the numbers on the pages looking good. Because let’s be honest: who’s going to stop buying Magic because of this?”
Some Magic players have said that they will actually reduce their spending on the hobby, but Perp703 predicted that an overall cut in spending would not significantly affect WotC’s plans or prospects because he thinks Magic is leading the way in free video games.
“The 90% of people who play casually aren’t where you make a lot of money,” they wrote. “It’s the 10% of players that are considered whales that you make money with. That’s why the arena has gotten so bad with its economy – why bother with the wishes of many who are f2p or minimal spenders when you can cater to the minority who spends most of their money on the game?”
Magic: The Gathering price increases are scheduled to begin in September.