intel graphics tweeted which acquired the Finnish company Siru Innovations. The company has experience in graphics and software development, and Intel is expected to use this knowledge as it increases its foray into the discrete graphics market.
The Siru team is expected to become part of Intel’s Accelerated Computing Systems and Graphics Group. According to Siru’s website, the company has a deep understanding of computer graphics, including developing high-level API solutions for low-level GPU architecture.
Siru has experience developing graphics IP for low-power SoCs, including those from Qualcomm and AMD. This kind of experience is sure to help Intel in its quest to penetrate the lucrative laptop and mobile graphics markets.
Acquisitions like these are vital for Intel as it seeks to establish itself in the discrete graphics market. While the Siru team is unlikely to have much clout in the short term, their team can probably get to work on the driver and software optimization side of the first-gen Alchemist cards pretty quickly. This can also include liaising with game development teams to ensure their engines are coded to take advantage of the Alchemist architecture.
Raja Koduri is also excited, tweet: “Heavenly near and beyond”. Celestial refers to the third generation Intel Arc GPU, following Alchemist and the second generation Battlemage.
However, graphics are only part of Intel’s big push. The really big money comes from the high-performance computing market, which is an area where Intel has lost ground to AMD and Nvidia. GPUs and related accelerators are excellent HPC processors and Intel is working hard to develop products to compete with companies like Nvidia funnel and AMD’s CDNA2 enterprise-oriented architectures.
Siru’s acquisition will no doubt be beneficial in developing software solutions for Intel’s own HPC products, including its monster Ponte Vecchio processors.
We’re excited to bring Siru innovations to the Intel Graphics team! This talented group brings decades of experience developing graphics IP and software services that will help support our customers in the areas of MaaS/ADAS, gaming, hyperscale and more. Welcome aboard! pic.twitter.com/fgmHAjoKrlMay 3, 2022
Several members of the Siru team have decades of experience, having survived various incarnations, acquisitions and divestments. According The register, one of Siru’s founders is Mika “Trug” Tuomi, a pioneer of 3D graphics development in the early 1990s. Tuomi formed Bitboys, which at the same time developed a GPU with embedded DRAM. Before the turn of the millennium!
Bitboys was acquired by ATI, which was purchased by AMD in 2006. This division was sold to Qualcomm in 2009 to work on its Adreno graphics processors. So it’s obvious that the Siru team has a lot of valuable experience they can bring to Intel.
Intel’s Arc GPUs are gearing up to launch in the coming weeks (and maybe months). We have some details about the cards, including possible prices as well as a glimpse the clock speed and XeSSIntel’s upscaling algorithm.