French studio Dontnod, developer of games like Life is Strange, Vampyr and Tell Me Why, has a new name, more or less. To celebrate its 14th anniversary, the studio announced that it is now officially known as Don’t nod your head (opens in new tab).
You may notice that it’s actually the same name, but correctly spelled and punctuated. That’s because it’s not so much a renaming as a “new visual identity”.
“We’re reintroducing the apostrophe and the space between words to really embrace the meaning of Don’t Nod,” the studio explained. “Don’t Nod are two words to represent our tendency to be unconventional as a company and in the games we make – like, we don’t agree with everyone else’s music. The OD is broken and the N appears inside it, meaning we don’t we’re afraid to break the mold. This new logo connects our games – meaningful and powerful stories – with who we are as a company.’
There’s even a video showing the new logo in a variety of visual contexts:
I’m not a big logo guy, so maybe there’s a subtle marketing meaning here that’s been running through my head, but I can’t say the change really rings my bell. Dontnod was a strange name, but at least it worked as a palindrome, which is pretty cool. Don’t nod your head, on the other hand, it just makes me think of old teachers yelling at me to stop sleeping in class. Perhaps the connotation is different in France, but that doesn’t strike me as the ideal image for a video game developer.
A more practical aspect of celebrating Don’t Nod’s anniversary can be found on Steam, where the studio is distributing tell me why (opens in new tab), an episodic narrative adventure about twins living in Alaska. It’s free forever until July 1st.