Big tech companies will soon be asked to discover their algorithms or leave the EU

The EU will likely never cease its fury at big technology and the control these companies – Google, Meta, Amazon and others – have over their users’ data. His latest effort is the new Digital Services Act (DSA), which aims to open up these companies and their practices, help protect EU online users, and stop the spread of illegal and harmful content.

The EU divides the ASD into a few key areas of improvement and legislation. These include:

  • New measures to combat illegal goods, services or content online through a new signaling system and obligations to track business users in online marketplaces. Essentially, if you’re not good, you should be pretty traceable.
  • New measures to empower users and ‘civil society’. This includes the loose concept of out-of-court dispute resolution for content moderation (no ideas, PC Gamer comments section), access to important data from the biggest platforms for approved researchers, and even transparency in the algorithms used to recommend content to users. .
  • New measures to mitigate risk, which means large platforms and search engines will be needed to prevent misuse of their systems with regular independent audits, effectively react to crises and online protections for minors. This last part includes a limit on how platforms can advertise to minors with targeted ads or use of sensitive data.
  • Enhanced supervision of major online platforms. Probably you, Google and Meta.

There certainly seem to be a lot of changes to the current Internet operation in the EU, and it will definitely take some major infrastructure changes to manage all of this.

“DSA will update the ground rules for all online services in the EU. It will ensure that the online environment remains a safe space, safeguarding freedom of expression and opportunities for digital business. Offline, it should be illegal online,” says Ursula. von der Leyen, President of the European Commission in a Press release (by On the edge).

“The greater the size, the greater the responsibilities of online platforms.”

The biggest challenge for DSA will be to get these large companies to comply fully and with open arms. For companies like Meta and Google, their algorithms are money-printing machines and well-kept secrets. I can’t imagine they’ll be too happy to show them off in public.

However, if these companies hope to continue operating in the EU, they will be forced to comply with the rules of their member states. The DSA still requires formal approval, but once it is in place, companies will need to be compliant within fifteen months of its formal approval or January 1, 2024. However, the EU says the DSA will apply to online platforms. very large online and search engines from an earlier date.

Another big shift for the internet is on the way, then, and the repercussions of this EU legislation could mean changes for the UK, US and other parts of the world as well. Some companies will prefer to play it safe with a universal policy for all parts of the world, although as with other changes to EU rules, this could also mean that some companies decide to leave the EU altogether.

Leave a Comment